fresnco

overview

We designed the logo for Fresnco, a wellness cafe serving nutritious drinks, shakes and diet food. Soft cream lettering on deep green keeps the wordmark fresh, trustworthy and healthy, while the lime "N" is redrawn as a joyful figure with its arms raised, standing for nourish and hinting at a growing sprout. The mark carries into a brand pattern, the storefront, packaging and cans.