the marash
logo design & brand identity
overview
We designed the logo for The Marash, a Turkish ice cream brand that serves happiness. Its chunky, rounded wordmark gives the brand a playful, indulgent personality, with a scoop of ice cream sitting on the "M" and a cone hidden in the letter's negative space. The identity runs through cups, a kiosk, takeaway bags, stickers and a Turkish ice cream vendor mascot.